On Saturday, May 10, 2014, the 21st Annual EIF Revlon Run/Walk For Women took place in Los Angeles.
Created by the Entertainment Industry Foundation (EIF), Revlon, and Lilly Tartikoff, the EIF Revlon Run/Walk for Women has become one of the largest single-day fundraisers for women’s cancers in the United States. More than 30,000 participants joined together to help raise critical funds to support women’s cancer research, counseling and outreach programs.
Hosted by Revlon Global Brand Ambassador Halle Berry, Golden Globe and double Emmy-winning actor Bruce Willis, and Emmy Award-winning actress Christina Applegate with special guest Entertainment Tonight’s Brooke Anderson.
During the opening ceremony, Grammy Award-winning artist Brandy sang the National Anthem, and British crooner and recording artist Matt Goss performed his hit song “Strong” for participants. Additional guests were Nolan Gould, Aubrey Anderson-Emmons, Tallulah Willis, AnnaLynne McCord, Samantha Harris, Sandra Taylor and many more. Social Media Ambassador Stefanie Michaels tracked the day’s events via her highly popular Twitter page.
Launched in 1994 through the combined efforts of Lilly Tartikoff, Ronald O. Perelman (Chairman of Revlon, Inc.) and the Entertainment Industry Foundation (EIF), the EIF REVLON Run/Walk for Women has distributed more than $70 million to date for cancer research, counseling and outreach programs. The events have raised much needed funds that have helped to deliver a novel, non-toxic treatment for breast cancer called Herceptin with another promising non-toxic treatment on the way.