Thousands of riders are expected to join the 31st Annual Love Ride, the longest running single-day motorcycle fundraiser in the world, to benefit the Muscular Dystrophy Association on Oct. 25, 2014.

The Budweiser Presents 31st Annual Love Ride, Powered by GEICO Motorcycle, will feature Jay Leno as Grand Marshall and Hollywood celebrities, including Robert Patrick, Lorenzo Lamas, Willie G. Davidson and Peter Fonda. The Doors’ Robby Krieger returns to the Love Ride with his Jam Kitchen, and will headline the day-long concert.

The all-day concert kicks off the fourth decade of fundraising for charitable causes. Net proceeds from this year’s event will support children served by MDA living in Southern California and help them attend a weeklong, barrier-free summer camp in the area. MDA summer camp offers a wide range of activities specially designed for youngsters who have limited mobility or use wheelchairs. Each year, campers have an unmatched opportunity to develop lifelong friendships, share interests and build self-confidence.

Registration for the 31st annual Love ride is open at

The Love Ride is sponsored by the Southern California Harley-Davidson Dealers Association, with Harley-Davidson dealers throughout the region hosting rides to the day-long concert and festival at Castaic Lake. For motorcycle riders and non-motorcycle riders alike, the event features special music performances by Robby Kreiger’s Jam Kitchen, and more to be announced. Special guests will join throughout the day. Attendees will also enjoy delicious food trucks, drawings for exclusive motorcycle items, a custom bike and stunt show and more.

“Launching our fourth decade, we are proud to once again support MDA and help local children living with muscle disease enjoy MDA’s famous summer camps,” said Oliver Shokouh, owner of Harley-Davidson of Glendale and founder of Love Ride. “In our first three decades, Love Ride participants have raised over $24 million for important charities. Thanks to the continued and growing support of the Southern California Harley-Davidson Dealers Association, the Love Ride has a great future ahead of it.”

MDA Summer Camp is the ‘best week of the year’ for kids living with muscle disease and it would not be possible without the support from partners like Harley-Davidson, and the dedicated Love Ride participants who continue to drive the progress in the fight against muscle disease,” said MDA Vice President, Retail Operations Scarlett Marchman. “The undoubted success of this year’s event will send many children in California to MDA camp for an unforgettable, barrier-free week.”

“My wife and I have attended almost every Love Ride since its inception, so I can testify that every year for the past 30 years this event has gotten better and better. With a big party and legendary music performances, the Love Ride is the epitome of the genuine Harley-Davidson lifestyle. Come join us for one hell of a good time at the most badass SoCal event of the year – Love Ride 31,” said Mark Ruffalo, president of the Southern California Harley-Davidson Dealers Association.

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