American television icon Bob Barker, best known for hosting CBS’s The Price Is Right from 1972 to 2007, has teamed up with Cruelty Free International to call for an end to cosmetics testing on animals in the United States.

“Testing cosmetics on animals is a cruel, outdated, and unnecessary practice,” said Bob Barker. “Our nation’s largest trading partner, the European Union, has banned the sale of animal tested cosmetics and proven it is possible to produce safe cosmetics without harming animals. I am proud to join Cruelty Free International in urging the United States to end cosmetics testing on animals.”

Countless animals suffer in unnecessary outdated and cruel tests for cosmetics. Despite modern alternatives to animal testing becoming increasingly less expensive, faster, and more accurate at predicting human reactions than the antiquated animal tests they replace, there is no national law in place to limit animal testing for cosmetics in the United States.

Ending cosmetics testing on animals in the United States would match progress made elsewhere; the European Union, Norway, Israel and India which have testing bans in place. Additionally, Brazil, New Zealand and South Korea recently made significant strides toward ending animal testing via legislation or policy decisions. Prohibiting animal testing for cosmetics would also reflect the interests of US consumers who, multiple polls show, support ending cosmetic testing on animals.

Cruelty Free International, CEO, Michelle Thew, said: “We are thrilled to have Bob Barker supporting our efforts to see the United States match the progress we have made around the world in ending the use of animals in cosmetics tests. Mr. Barker clearly understands that when one considers the cost in animal lives for cruel cosmetics tests, the price is wrong.”

Cruelty Free International is the only organization solely campaigning for a global ban on animal cosmetics testing. With offices in the UK, US, Brazil and Asia, it works with governments, regulators, companies and partner organizations worldwide and has placed the issue of animal testing on the agenda of many governments for the very first time.

Other celebrities to support Cruelty Free International include Ricky Gervais, Peter Dinklage, Norman Reedus, Sir Paul McCartney, Mayim Bialik, Kunal Nayyar, Lori Singer, Alicia Silverstone, Vanessa Marano and Ashley Bell.

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