Gloria Steinem and Kate Spade New York — in a fashionably generous partnership — have donated $40,000 to the Women's Media Center after collaborating on an amusing episode for a Kate Spade New York mini-series.
Steinem is featured in The Best Company, the third installment of Kate Spade New York’s #Missadventure mini-series featuring Pitch Perfect star Anna Kendrick. Steinem donated her fee to the Women’s Media Center, and Kate Spade New York matched it.
“I am enormously proud of the important work that the Women’s Media Center does in making women and girls more visible and powerful in media,” said Gloria Steinem, who is co-founder of the organization. “This gift was a good way to celebrate our 10th anniversary, and promote a creative woman designer and her support for inclusion and diversity.”
In the three-minute holiday campaign ad, Steinem, who plays herself and wears a Kate Spade New York black leather trench coat, dines alone in The Russian Tea Room near a table occupied by Kendrick. Frustrated by a last-minute cancellation by her dinner date — Kendrick whimsically entertains herself with her small dog sitting in a travel bag plus a festive Santa-shaped purse. Curious about who is seated at her usual table, Kendrick later peers through the artificial bushes separating her booth from the adjoining one and discovers Steinem. “You’re like changing the world and I’m like worried about my table. Sorry. So sorry,” she says. In the end, they share Kendrick’s table and a decadent dessert.
The ad includes two black-and-white minute-long interview videos: Gloria Steinem: On Being An Author — where she quotes bell hooks, “If you can buy shoes together, you can do politics together” and Essential Gloria, “It’s actually a civil right to dine alone,” Steinem says in the video.
Julie Burton, President of the Women’s Media Center said, “Gloria has always been the true north for the women’s movement, but when it comes to the Women’s Media Center, she hangs the stars. We are so honored and thrilled that Kate Spade New York would offer to match Gloria’s gift. We look forward to celebrating our 10th anniversary with Gloria at the Women’s Media Awards in New York City on November 5.”
“Kate Spade & Company empowers women to transform their communities. There is no better example of a woman transforming her community—the world community—than Gloria Steinem, tireless advocate on behalf of women’s rights everywhere,” says Deborah Lloyd, Chief Creative Officer of Kate Spade New York. “The Kate Spade New York girl would not be able to live her interesting life if not for the work of Gloria. Her work and the work of WMC provide a better, more equal, lens on the workings of the world. We are grateful to be connected to both.”