MTV announced its support for UNICEF's Refugee Crisis Appeal at the 2015 MTV European Music Awards, held in Milan and broadcast to millions around the world.
During the annual event, MTV’s global audience was encouraged to join together and help raise vital funds for UNICEF’s work supporting child refugees and migrants. Currently 644,000 people, a third of whom are children and women, are seeking refuge in Europe.
As winter is closing in, refugees traveling through Europe, or displaced by violence in their home countries and neighboring regions, are in desperate need of help.
UNICEF is providing essential protection, healthcare, safe water, adequate food and education to refugee children and families who have witnessed unspeakable violence and are living in fear.
Pharrell Williams performed “Freedom” at the conclusion of the 2015 MTV EMAs in Milan to raise awareness, trigger activism and donations to support the current refugee crisis.
“UNICEF is delighted to partner with MTV to shine the spotlight on the plight of refugees and migrants, especially the youngest and most vulnerable. Winter is here, they our need protection, they our need help, fast. The MTV Freedom initiative can show how the power of the world’s young people, when united for even just a moment, can make a change for children, for all fleeing conflict and misery and seeking hope and a better future,” said Marie Pierre Poirier UNICEF’s Special Coordinator for the refugee and migrant crisis in Europe.
All donations made here will go directly to fund UNICEF’s work for refugee and migrant children and families traveling through Europe.