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For once, Sir Richard Branson will not be on stage at his Virgin Unite charity’s Rock The Kasbah event in Los Angeles later tonight, October 23. The business mogul and adventurer is sea-bound in a bid to beat a transatlantic sailing record.

The event will instead be hosted by Dancing With The StarsSamantha Harris and will feature performances by Natalie Imbruglia and Island Def Jam recording artist Jon McLaughlin.

The night will include a Moroccan dinner and an auction of epic proportions that will include items such as the chance to stay at Branson’s luxury game park in South Africa, race an Astin Martin around the California, name one of Virgin’s new A320 Airbuses, spend a week on Branson’s Private Paradise in the Virgin Islands, and much more.

Proceeds from the evening will go to Virgin Unite’s domestic and international programs, including the Eve Branson Foundation, set up by Sir Richard’s mother to help women in Morocco generate their own incomes to support their families, and the REGeneration initiative in the US, which helps homeless young people.

Last year’s Rock The Kasbah event – which Sir Richard described as “one of the best parties I’ve ever been to” – was attended by a who’s who of the celebrity world, including Jewel, Rachel Hunter, and Buzz Aldrin.

More information about the event – which will be held at the historic Hollywood Roosevelt Hotel – can be found at the Rock The Kasbah website.

Edited on 24 Oct to reflect Branson’s unexpected non-attendance.

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