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At a news conference in New York City last week, actor and activist Mark Ruffalo spoke about the amoral implications of big companies investing in fossil fuel.

“If you keep your money in the fossil fuel industry,” said Ruffalo, “you are hurting your children, you are hurting the future generations, and you’re hurting yourselves. You can’t say that you care about your children or your grandchildren, and keep pouring money into this system.”

Also last week, Democracy Now reported hopeful news on that front. “More than $5 trillion worth of investments are now pledged to be divested from fossil fuels,” said Amy Goodman. “The analysis issued [last] Monday details how nearly 700 institutions and nearly 60,000 individuals from across 76 nations have committed to divest their assets from the fossil fuel industry.”

Ruffalo is building on that momentum, stating that the technology exists to move forward, away from burning carbon, and that there is a cultural movement rising that isn’t going away.

“The 500,000 people that showed up for the climate march is only the beginning,” said Ruffalo, “and we are going to keep putting pressure on you businesses, and you banks, Citibank, Wells Fargo, to stop poisoning our people and stop financing climate change. We’re not going to stop. If you have your money in the fossil fuel industry, you’re going to lose it.”

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