Last week marked the start of the fifth-annual Global Moms Relay, an annual campaign co-created by Johnson & Johnson and the United Nations Foundation to improve the health and wellbeing of families worldwide.
The campaign is designed to raise awareness of critical issues facing families, children and infants, while providing an opportunity to make a difference just by sharing content.
Global Moms Relay asks 25 community leaders, experts and everyday parents to answer one question: “What do you wish were true for every family, everywhere?” The responses will be featured on GlobalMomsRelay.org, ending on June 16. Each time the response is shared on social media, Johnson & Johnson will donate $1, up to $500,000, to its philanthropic partners dedicated to solving challenges facing moms worldwide, including Girl Up, the U.S. Fund for UNICEF, the United Nations Population Fund, Shot@Life and Nothing But Nets.
The Global Moms Relay kicked off with a one-day summit called Moms + SocialGood at the AXA Event and Production Center in New York City. This yearly event unites advocates and everyday moms and dads to discuss the challenges facing families, ways to create change and the role social media plays in improving the quality of life for children across the globe.
Conversations featuring experts and influential speakers such as Zoe Saldana, Rachel Zoe, Laura Dern, Juju Chang, Elizabeth Cousens, Anthony Lake, Carolyn Miles, Kimberly Chandler, Dr. Alaa Murabit and many more, provided insight and guidance on how everyone can turn small actions into successful solutions for creating a better world and a brighter future.
Over the last five years, the Global Moms Relay has raised funds for hundreds of thousands of vaccines; ensured access to education for thousands of girls around the world; provided thousands of mothers and families with pre-pregnancy and early childhood health information directly through mobile phones; reduced household air pollution in hundreds of homes by supplying access to clean cookstoves; provided thousands of bed nets to protect families against malaria; and helped save thousands of premature babies. In this fifth year, the Relay will also provide training to health workers, along with supplies and support to reach thousands of the world’s most vulnerable women during pregnancy and early motherhood.
This builds on the longstanding relationship between Johnson & Johnson and the United Nations Foundation who have worked together to create change across the globe since 2004. Global Moms Relay and Moms + SocialGood are among the most powerful initiatives developed through the partnership, and are being supported this year by BabyCenter, Global Citizen, Fatherly and Charity Miles.
Everyone is encouraged to participate through social media sharing and buzz generation using the hashtag #GlobalMomsRelay and #JNJ. Sharing and engagements directly result in charitable donations, giving everyone the opportunity to change lives and support families lives one social media post at a time.