Marking the 10th annual Kiehl’s LifeRide for amfAR, Kiehl’s will bring past motorcyclist participants, celebrity supporters and the public together to celebrate a decade of support and over $2 million raised for HIV/AIDS research.

The VIP celebratory event will take place in the private Cabana space at Westfield Century City, and will feature a musical performance by amfAR ambassador and singer Serayah, as well as an appearance by LifeRider and actor Scott Patterson.

Guests will enjoy summer-inspired catering from Wolfgang Puck and can cool down with Kiehl’s Cactus Flower & Tibetan Ginseng Hydrating Mist at the Kiehl’s Hydrate & Protect Station, and add lightweight SPF lotion with Kiehl’s Super Fluid Daily UV Defense.

Never ridden a motorcycle before? Guests can visit the VR Simulation Area to experience the thrill! And they can customize their own Kiehl’s x amfAR bandana and sit down for complimentary temporary tattoo designs during the event. Guests will walk away with Kiehl’s gift bags filled with skincare swag.

In addition to hosting the LifeRide 10th Celebration VIP event, Kiehl’s will take over The Terrace, a public space at Westfield Century City, encouraging the LA public to take part in the Instagram hand-heart campaign and learn more about amfAR x Kiehl’s longstanding partnership.

Kiehl’s and amfAR invite all to be a part of the event on 7/27: Press and VIPs will attend from 4 PM to 6 PM, and the public are welcome to join from 6 PM to 8 PM.

In celebration of the 2019 LifeRide 10th Anniversary, every customer who visits their local Kiehl’s store and between 7/26 and 7/29 will receive a 20% discount on all purchases.

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