Bell chose two heartfelt stories of compassionate care from among many inspirational submissions – one from John Strizver of Ramona, California, and the other from Ashley Moffatt from Gatineau, Quebec, Canada. Caregivers featured in the winning stories will each receive a caregiver package, personally curated by Bell, as well as a $500 shopping experience with Verishop, the social shopping destination, and will be highlighted on PCF’s website and social media channels.
The TRUE Love campaign gives those who have been affected by prostate cancer an outlet to express their appreciation to a loved one or caregiver while helping raise awareness about the impacts of this disease. TRUE recognizes the committed compassion that caregivers exemplify, and pays tribute to the unsung heroes who are often the lifeline of prostate cancer patients, especially during this past year of the pandemic.
“Cancer patients are having a particularly tough time of it right now. Caregivers and family are essential to a prostate cancer patient’s mental health and recovery, but sometimes the role can go unrecognized,” said Bell. “The TRUE Love contest provides an opportunity to express gratitude and recognize the tireless, devoted caregivers out there. It is my privilege to partner with PCF in honoring these unsung heroes.”
2021 TRUE Love Winners:
- John Strizver wrote graciously about Rachelle Manookian, a cancer genetics counselor who helped him understand the genetic underpinnings of his recurrent prostate cancer and access further gene testing through the PCF-VA Precision Oncology Program for Cancer of the Prostate, and ultimately a clinical trial that identified the precise location of his cancer for biopsy and gene sequencing. Manookian’s compassionate professionalism gave Strizver a sense of confidence, optimism and hope for his future.
- Ashley Moffatt shared a loving reflection of her mother’s (Kathy Moffatt) tireless devotion to caring for her father, diagnosed with aggressive prostate cancer three years ago, and the difficulties of sharing his final days during the pandemic when hospital visits are restricted.
All of the TRUE Love stories, including the winners can be found at www.pcf.org/true.
In the United States, one in eight men will be diagnosed with prostate cancer in his lifetime. Black men are more than 75 percent more likely to develop prostate cancer than a Caucasian man, and more than twice as likely to die from the disease. It is estimated that more than three million American men are living with prostate cancer. In 2021, it is projected that a new case will be diagnosed every two minutes and a man will die from prostate cancer every 15 minutes. Fortunately, many patients have someone dedicated to supporting them through the battle, and that support can make all the difference in the world to someone with a cancer diagnosis. From finding the right precision treatment, to recovery or palliative care, compassionate care is always possible and an essential factor in all aspects of care, especially while fighting prostate cancer.