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The World Photography Organization and UNICEF have launched a global initiative to raise awareness of children’s rights and mark the 20th anniversary of the United Nations Convention on the Rights of the Child (UNCRC).

Supported by Sony, the two companies are calling on people around the world to get involved via a single photo pledge accompanied by a written pledge portraying one of the five fundamental children’s rights: survival, education, health, protection from harm, abuse and exploitation, and to be heard.

Celebrity UNICEF Ambassadors including David Beckham and Ewan McGregor have already has their images snapped by world renowned photographers Reza, Mary Ellen Mark, Bruce Davidson and Jonathan Torgovnik, and made their pledge to help children around the world.

UNICEF is thrilled that the Convention of the Rights of the Child has been chosen by the World Photography Awards this year as the focus of its annual campaign. Inviting young people from around the world to participate offers an opportunity for children’s visual expressions to be seen internationally,” said Ellen Tolmie, Senior Photography Editor, UNICEF, “Additionally there is a possibility of winning participation in a photography workshop with their peers in a developing country.”

To learn more and to show your support by making photo-pledge, please click here to receive details of how to enter.

The UNCRC was adopted by the UN General Assembly on 20 November 1989 and established a set of fundamental rights for all children and young people that protect them against violence, discrimination and harm. Today, the UNCRC has been signed by almost every single country, making it the most widely ratified human rights agreement in the world.

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