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Last year, Ashton Kutcher and CNN raced to be the first to get to one million followers on Twitter. Kutcher said that if he got to one million first, he would pay for 10,000 malaria nets for Malaria No More.

He did win, and he’s keeping his promise.

On World Malaria Day 2009, the most retweeted message on Twitter was: “Every 30 seconds a child dies from Malaria. Nets save lives. Support World Malaria Day = www.MalariaNoMore.org.” Thanks to this, almost 90,000 nets will be distributed in the Senegalese towns of Seraya and Velingara.

At the 2010 People’s Choice Awards, Kutcher – who now has more than four million followers – said, “The true reward of the race to a million followers on Twitter is that 90,000 people in Senegal will sleep underneath bed nets because of the money we all raised.”

Other celebrities who helped spread the word included Anderson Cooper, P. Diddy, Oprah and Ryan Seacrest.

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