Rihanna is the latest star to take part in Pepsi’s Refresh Project, and has appealed to fans to help win funding for charity.
Pepsi has asked people to cast their votes at www.refresheverything.com for the refreshing consumer-generated ideas that they believe will make a positive impact on their communities. This is the first of eleven opportunities for the public to win grants from $5,000 up to $250,000 throughout the year.
Rihanna is asking fans to vote for DKMS – an organization that connects bone marrow and stem cell donors with patients in need – following the death of 6-year-old Jasmina Anema last month. The singer had led a campaign to help find a bone marrow donor for the little girl, and was heartbroken by her passing.
“She was a very free, fun spirited little girl, full of energy, always happy, always energetic,” said Rihanna. "I always remember she wouldn’t sit still. She was always running around, always had a smile on her face.
“If we win [the funding], this would really help us recruit 4,000 individual donors.”
The Pepsi Refresh Project, a groundbreaking effort to foster innovation in social good, will award more than $20 million this year to fund great ideas that refresh the world. Joining the campaign are actors Demi Moore and Kevin Bacon, who have generated their own ideas for Pepsi Refresh and are competing for support in the Pepsi Refresh Celebrity Challenge.
Visit the Pepsi Refresh Project Facebook page, to cast your vote by February 28 in the Pepsi Refresh Celebrity Challenge for Moore or Bacon’s idea. Pepsi will grant $250,000 to fund the idea that wins the most votes.