The five year campaign aims to raise £55 million, demand action by the government and put children’s rights at the heart of the UK’s approach to children.
“We want people to think about their own childhood and then see what everyday life is like for so many children all round the world,” said Director of Communications at UNICEF UK, Victoria Rae. "This film is window into a different day-to-day world – it’s a childhood where there is no school summer holidays because children don’t go to school. These are children who are missing out their basic rights – to learn, to clean water, to be healthy, to be looked after and just to be a child.
“The film shows their extraordinary resilience in tough times but the question is simple – Is this right?”
To watch the video, click here.