UNICEF Ambassador and 2010 Trick-or-Treat for UNICEF National Spokesperson Selena Gomez and her band The Scene held a private concert on Tuesday, October 26th at The Roxy Theatre in Los Angeles to celebrate the 60th anniversary of UNICEF’s Trick-or-Treat initiative.
Sixteen-year-old singer, songwriter and pianist Christina Grimmie was warmly welcomed to the stage by Selena and kicked off the evening’s festivities with three original songs, followed by Allstar Weekend who brought the crowd to their feet with hit “Different Side of Me.” Selena and The Scene wowed the sold-out house with acoustic renditions of “Intuition,” “Magic” and more. All proceeds from the concert benefited the Trick-or-Treat for UNICEF campaign.
The event, which streamed LIVE in its entirety on Ustream, was watched by over 226,000 viewers online.
UNICEF has saved more children’s lives than any other humanitarian organization in the world. Working in more than 150 countries, UNICEF provides children with health care, clean water, nutrition, education, emergency relief, and more. The U.S. Fund for UNICEF supports UNICEF’s work through fundraising, advocacy, and education in the United States.
UNICEF is at the forefront of efforts to reduce child mortality worldwide. There has been substantial progress: the annual number of under-five deaths dropped from 13 million in 1990 to 8.8 million in 2008. But still, 22,000 children die each day from preventable causes. Their mission is to do whatever it takes to make that number zero by giving children the essentials for a safe and healthy childhood.
Photos from the event can be found here.