Gucci and Jennifer Lopez hosted a private party on Saturday, November 20, to launch the Gucci children’s collection at the Gucci Beverly Hills boutique.
Gucci has pledged $1 million to UNICEF's “Schools for Africa” program in honor of the collection. Over the course of its five-year relationship with UNICEF, Gucci has pledged more than $9 million consistently supporting UNICEF’s life-saving treatment, care and prevention programs for orphans and vulnerable children in sub-Saharan Africa.
The first floor of the store was transformed into a children’s party atmosphere with activities including face painting, coloring with custom Gucci designs and a life size candy bar. Portrait photographers were also on hand in a Gucci photo studio where children and families had their photos taken. Children at the event were able to preview the latest update of the Gucci App which features a new interactive game for kids called “Playground”. This game allows users to dress up dolls in Gucci children’s clothing and draw and color with a variety of Gucci themed templates including the “Aquariva by Gucci” boat and Gucci Bicycle.
The new children’s collection, conceived by Gucci Creative Director Frida Giannini, is for children from ages 0 -8 and consists of apparel, shoes, small leather goods, and selected accessories, including jewelry, sunglasses, scarves and blankets. The line is currently available in select Gucci boutiques, department and specialty stores and www.gucci.com. Recording artist and actress Jennifer Lopez, and her children Max and Emme, star in the advertising campaign dedicated to the launch of the new collection.