By Tim Saunders on
Cole is set to launch a new foundation in aid of the Prince's Trust, a charity set up by the Prince of Wales in 1976 to help disadvantaged young people start their own businesses and get on their feet.
“Too many young people grow up thinking no-one cares and don’t believe they can make anything of themselves,” says Cole. "They have so much potential – but can go off the rails without the right care and support. I want my Foundation to help them realise their potential and get their lives on track.
“I have always been a great admirer of the work of the Prince’s Trust with disadvantaged young people across the UK. It’s the perfect charity for my Foundation to support.”
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