UNICEF and BOSS Orange have launched a new campaign to help give children in Madagascar a good start through education.

With every purchase of the new ‘Today. To Help. Together’ limited edition fragrances for men and women, BOSS Orange will fund one day of school for 50 disadvantaged Malagasy children as part of the UNICEF Schools for Africa initiative.

The campaign is fronted by UNICEF Goodwill Ambassador Orlando Bloom, and Sienna Miller.

BOSS Orange is already supporting UNICEF’s work in Madagascar building cyclone-resistant school buildings. This next stage aims to make a difference to the lives of 60,000 Malagasy children by providing quality basic education, helping them to go to school, stay in school and increase their chances of a better future.

“I feel very privileged to be working with BOSS Orange and UNICEF on this partnership,” said Orlando Bloom. “Witnessing first-hand the difference it makes to the lives of children in Africa is truly humbling.”

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