ELLE, the No. 1 fashion magazine in the world, celebrated its third annual Women in Music 2012 event this week at the Avalon in Hollywood, CA with a private concert event featuring performances by acclaimed artists including British singer-songwriters Jessie J and Ellie Goulding, as well as Danish singer-songwriter Oh Land.
The third annual Women in Music event benefited the VH1 Save The Music Foundation, a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education. Early in the evening a check for $30,000 was presented to VH1 Save The Music on behalf of ELLE, Ford Mustang and RAYMOND WEIL.
The event was held in anticipation of the upcoming May Women in Music issue, on newsstands April 17th.
ELLE Editor-in-Chief Robbie Meyers opened the evening by introducing a RealD 3D video featuring custom content, created by World War Seven, from the May issue set to music. Ellie Goulding was the first performer of the night, playing a four-song set including hits “Under the Sheets,” “Salt Skinned,” “Starry Eyed” and “Lights,” followed by Oh Land who played a five-song set featuring 3D graphics which included songs “Sun of a Gun,” Wolfe and I," “White Nights,” “We Turn it Up” and “Voodoo.” Jessie J took the stage to close out the evening, performing a four-song set including hits “Do it Like a Dude,” “Nobody’s Perfect,” Price Tag" and “Domino.” Additionally, Jason Flom, President & CEO of Lava Records, surprised Jessie J on-stage by presenting her with a plaque to commemorate her massive worldwide sales including US platinum singles “Price Tag” & "Domino. VH1 personality Janell Snowden was the emcee for the evening, introducing each artist as they began their performances, and DJ Daisy O’Dell spun between each act.
In addition to enjoying the performances, guests were given the opportunity to engage with Presenting Sponsor Ford Mustang’s new high-tech touch-screen customizer tool by creating their own 2013 Ford Mustang or by viewing custom Ford Mustang vehicles created by the Women in Music talent. Supporting Sponsor, Swiss watch company RAYMOND WEIL also created a display on-site where guests could view a selection of watches in addition to entering a raffle for the chance to win a unique watch from RAYMOND WEIL signed by ELLE’s Women in Music.
Other notable attendees at the event included Nicole Scherzinger, will.i.am, Diane Warren, Diego Boneta, Ken Paves, Willa Ford, Candice Accola, Melody Thornton, Charity Rose, Linda Ramone, Jacqui Getty, Nicole Fiorentino, Karmin, Jonathan Baptiste, Danielle Panabaker, Terri Seymour, Sofia Milos and Leah LaBelle, among others.
Each year, ELLE curates the Women in Music issue to include in-depth profiles of both established and emerging female artists, giving readers a closer look at some of their favorite entertainers, as well as an inside scoop on rising stars. Additional artists profiled this year include Rihanna, Azealia Banks, Emily Haines, Kelly Clarkson, Kimberly Perry, Lana Del Rey, Patti Smith, Santigold and Shirley Manson.
To coincide with Women in Music, ELLE has also recently announced its new partnership with Spotify which has selected ELLE as the exclusive fashion launch partner for the Spotify Play Button. Through this feature, ELLE.com visitors can now listen to new talent, editors’ music picks, custom playlists, and select Women in Music tracks in top-quality audio just by visiting the ELLE.com website.