In celebration of Earth Month 2012 and its Global Earth Initiatives, Origins, the skin care brand that is powered by nature and proven by science, will partner with Gavin DeGraw and Vanessa Carlton to perform at the third annual Origins Rocks Earth Month, a FREE concert taking place in New York City on April 18, 2012 at Webster Hall.
To extend the celebration and raise environmental awareness around the world, the global brand also produced concerts in Taipei on April 13 with co-headliners A-Lin and Alan Kao and in Berlin on April 12 with headliner Johannes Strate. The concert series furthers Origins Global Plant-A-Tree Program, as the brand will plant a tree on behalf of each concert attendee through American Forests’ Global ReLeaf.
“Earth Month is a special time of year for Origins; it offers us the perfect platform for celebrating our Global Earth Initiatives, programs we’ve implemented over the years that reaffirm our commitment to Mother Nature,” announces Jane Lauder, Global President/General Manager of Origins. “We’re thrilled to see Origins Rocks Earth Month reach a new level of success in 2012 with concerts in Asia, Europe and North America.”
Given the immense consumer interest in previous Origins Rocks Earth Month concerts, Origins will be live streaming and rebroadcasting this year’s New York concert. The concert will stream live on April 18 at 8:00PM EDT and rebroadcast twice on April 19 at 7:00AM EDT and 2:00PM EDT. Additional trees will be planted on behalf of live stream viewers.
“I’m really excited to perform at the third annual Origins Rocks Earth Month concert and help bring awareness to the environment, a cause close to my heart,” explains Gavin DeGraw. “I’m very happy to be part of a concert that encourages people to protect the planet,” adds Vanessa Carlton.