The effort is part of YouTube’s new channels initiative. The ModernMom Channel will offer meaningful ideas, inspiration and entertainment for every mom and parent committed to a healthy lifestyle filled with love and laughter.
Produced specifically to appeal to women, the original programming is centered around helpful tips, thoughtful advice, and shared experiences. The ModernMom channel will feature well-known talent like co-founder, actress and author Brooke Burke-Charvet, along with parenting experts and relatable moms.
"We’re thrilled to have the opportunity to reach out to the community in such an innovative and exciting way," said Lisa Rosenblatt, Co-CEO of ModernMom. “As the world becomes more connected, targeted online video content is emerging as a new platform to share our resources and connect with a larger audience.”
The ModernMom channel content is real, engaging and driven from the feedback of the vast online audience sharing their thoughts and perspectives on ModernMom.com. The initial programming will be updated on a weekly basis and new series will be launching on a regular basis.
The initial line-up includes:
- Let’s Cook! – Lisa Rosenblatt, guest chefs and real moms teach viewers how to make healthy food that their families will love.
- Go Ahead and Ask Me with Brooke Burke-Charvet – Send in questions for Brooke and she’ll answer them. Truthful and personal – Brooke gets candid and nothing is off limits. Let’s get real!
- Let’s Craft! – Show off your creative side as our incredible craft moms demonstrate how to turn everyday items into creative masterpieces. Every episode is a new project.
- Workout Wednesday – Brooke Burke-Charvet and celebrity trainers help keep moms in shape with quick and simple exercises!
- ModernMom Makeover – Celebrity stylist and make-up artists help regular moms change their look. They work with each mom to give her a new look for a special occasion, to increase confidence, or just because she wants to spice things up! The tips and tricks are for every mom on any budget and will help you look your best!