The Jamie Oliver Food Foundation launches its first-ever Food Revolution Day this Saturday, May 19 to inspire, educate, and empower people everywhere to stand up for real food.

The weekend of events will bring together an international community of foodies, chefs, parents, educators, companies, activists and celebrities to arm people with the knowledge and tools to make healthier food choices.

“Somewhere along the line, our relationship with food broke down,” said Jamie Oliver. “On May 19, I urge you to stand up for real food and pledge to bring food education back into our schools, workplaces and communities. Host a dinner party or sign up for one of the great events happening across the world. Cooking with real ingredients, understanding where food comes from and passing along that knowledge will get us back on track.”

From chefs in Freetown, Sierra Leone, teaching school children how to cook, to a farmer’s market food swap in Boulder, CO, where participants can swap their junk food for real food, to an organic farm tour in Kenai, Alaska, millions of people worldwide will create and participate in events that celebrate, highlight or educate about the wonders of fresh foods.

Food Revolution Day will inspire Americans and people around the world to make small, simple changes that will lead to healthier lives. Recent reports by the Institute of Medicine and Centers for Disease Control (CDC) reveal that two-thirds of U.S. adults and almost a third of children are either overweight or obese. It is predicted that by 2030, 42 percent of adult Americans will be obese.

People everywhere can visit foodrevolutionday.com to find and create local food events, sign up to host a dinner party and request to bring food education to their school or workplace. More than 140 cities nationwide from New York and Chicago to Kennesaw, GA, are taking action.


Food Revolution Day is supported by celebrities including Natalie Portman, Adrian Grenier, Jimmy Kimmel and Cody Simpson; sports leagues, including the NFL, NHL and NBA; and leading companies such as Google, IDEO, The New York Yankees, Salesforce, Spotify and Twitter, who are advocating for fresh, real food, improved workplace nutrition, and better food education for their employees and their communities.

Funds raised through all Food Revolution Day events will go towards Jamie’s foundation projects in the UK, U.S. and Australia. In the U.S., funds will go toward launching the “Food Education Box” project in the Boys' and Girls' Clubs of America. Each box will include fruits or vegetables along with a recipe, fun facts and lesson plan to educate kids about cooking with fresh fruits and vegetables, including where they come from and why they are good for you.

Source: PR Newswire

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