Jason Mraz has long avoided single-use plastic water bottles. Now, the Grammy-winning artist is using his North American tour to encourage others to do the same.

Mraz is partnering with Brita and its FilterForGood Music Project to encourage music fans to reduce their bottled water waste during his “Tour is a Four Letter Word” tour. The 37-stop tour started Aug. 9, and runs through Oct 7.

As part of his long-standing commitment to environmental preservation, Mraz invited the Brita FilterForGood Music Project to join the tour and help artists, fans and backstage crews reduce their bottled water waste. As a cornerstone to the tour’s greening efforts led by non-profit group REVERB, Brita will provide free filtered water stations so all concert-goers can ditch bottled water at the show and instead use reusable bottles or a Brita Bottle with a built-in water filter. The free filtered water will be a centerpiece of an entire Eco-Village that fans can visit at each show to get involved with local environmental organizations and volunteer for community service projects.

“Each and every one of us is responsible for leaving the planet in a better condition than how we found it. One simple but powerful action we can all take is eliminating our disposable water bottle usage. We’re challenging our fans to ask themselves ‘do I need to purchase a bottle of water or can I use a reusable bottle instead?’” said Jason Mraz. “By working with Brita, we are able to provide our fans with an accessible alternative to bottled water that will keep an estimated 35,000 disposable bottles out of landfills and oceans by the end of the tour.”

Concert-goers can visit the Brita FilterForGood tent to win prizes, take the Brita FilterForGood pledge and learn more about the Brita FilterForGood movement. Fans can also bring their own reusable bottle to fill up at Brita Hydration Stations by Haws Corporation at the venue to stay cool and hydrated. Special Jason Mraz edition Brita FilterForGood Nalgene bottles will also be available for purchase at merchandise booths on site.

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