Hard Rock International adds a pop of PINK this October in honor of the brand’s 13th annual PINKTOBER breast cancer awareness campaign!
For the 2012 campaign Hard Rock teams up with international, female pop-duo Bananarama to raise awareness and funds for a cause that affects people across the globe. As 2012 PINKTOBER brand ambassadors, Bananarama will entertain fans and survivors on a special PINKTOBER tour at select Hard Rock locations in the U.S.
“Everyone knows someone whose life has been affected by breast cancer,” said Sara Dallin. “So when Hard Rock offered us the opportunity to take part in PINKTOBER and support a great cause in a fun way, we jumped at the chance.”
“We cannot wait to get our Hard Rock tour started and spread the PINKTOBER message of awareness and hope to all our amazing fans,” added Keren Woodward.
Hard Rock’s commitment to breast cancer awareness and research continues throughout October with PINK menu offerings, “PINK Sheets Rooms,” and limited-edition merchandise benefiting a variety of charities including The Breast Cancer Research Foundation (U.S.), The Caron Keating Foundation (U.K.) and local breast cancer charities around the globe.
“Philanthropy has been a cornerstone for Hard Rock since day one, and our annual PINKTOBER program is an incredible example of the unique way Hard Rock Cafes, Hotels and Casinos around the Globe are able to support a worthy cause,” said Annie Balliro, Sr. Director of Brand Philanthropy, Hard Rock International. “By combining great music, cool merchandise, unique menu items, social media and creative local activation, Hard Rockers help raise awareness, funds and most importantly support for the fight against breast cancer.”
On Tuesday, October 2, 2012, Hard Rock and Bananarama will kick off their PINKTOBER U.S. tour at Hard Rock Cafe New York in Times Square. Best known for the chart topping singles including “Venus,” “Cruel Summer,” and “I Heard a Rumor,” Bananarama will perform these and other hits in honor of PINK, while celebrating their 30th anniversary as the most successful female pop group in history. As the group turns 30, an age when breast cancer screening becomes increasingly critical, Bananarama is driving awareness to appeal to their fan base and beyond.
Fan-fare – PINKTOBER and You
Hard Rock’s PINKTOBER gives fans the opportunity to show their promise to PINK throughout the month. Fans can visit their local Hard Rock and party for PINK, dancing the night away to the sounds of icons and rising stars to benefit local breast cancer organizations. Eat and drink PINK with Hard Rock’s non-alcoholic PINK drinks and dining on PINK menu offerings. Get noticed in stylish shades of PINK with Hard Rock’s PINKTOBER merchandise including the PINKTOBER 2012 T-shirt, bracelet, robe, PINK Sheets, pin and more. Products are sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and on www.hardrock.com.
Proceeds from the sale of PINKTOBER products will benefit The Breast Cancer Research Foundation and The Caron Keating Foundation (U.K.) with 75 percent of the retail price of each pin and 15 percent of the retail price of other products going directly to the cause.
“The Breast Cancer Research Foundation is looking forward to this year’s PINKTOBER campaign,” said Myra Biblowit, President, BCRF. “Hard Rock’s long-standing dedication to The Breast Cancer Research Foundation and our mission to achieve prevention and a cure for breast cancer is critical to the Foundation. Since 2007, Hard Rock has donated over $2 million since 2007 and they are currently fully funding two BCRF research grants. Engaging people on a global level is definitely achievable through the power of music.”
For additional information on the PINKTOBER program, merchandise and local events, visit www.hardrock.com.