British Airways has teamed up with celebrities including One Direction, Sarah Millican, Caroline Flack, Olly Murs and Matt Cardle, to produce limited edition eye masks for Red Nose Day on Friday March 15.
The special taupe coloured eye masks feature personal messages from the stars, which will be handed out to hundreds of customers flying with British Airways on Red Nose Day.
Global chart topping band and frequent fliers One Direction show their sense of humour with their amusing message “Something’s wrong with these sunglasses”.
Much loved comedian Sarah Millican provides a heart-warming message for her eye mask, featuring her well-known phrase ‘Nanight, pet’.
TV presenters Olly Murs and Caroline Flack are sure to raise a smile, with their playful messages “Dreaming of a Troublemaker” and “Daydreamer”.
Finally, pop star Matt Cardle offers a funny message for customers, who might be disturbed from their 40 winks, reading “I’m not asleep!”
Mary Barry, British Airways’ community manager, said: “In keeping with the theme of Red Nose Day, we wanted to Do Something Funny For Money, and hopefully these eye masks will raise a smile from our customers and cabin crew when they are worn in flight.”
The exclusive eye masks cannot be bought anywhere, and will be given out to a number of customers in Heathrow Terminal 5, along with a handful to win on the airline’s official Twitter page @British_Airways.
As part of its fundraising for Red Nose Day, British Airways has teamed up with Bananarama, Tony Hadley (Spandau Ballet), Kim Wilde and Go West, to host an 80s Gig in the Sky on Sunday 10 March. The event hopes to set a new Guinness World Record for ‘Highest Concert’ flying up to 43,000ft.
To win one of 40 pairs of tickets to be in the audience, text “Fly” to 64100. Texts are charged at £5 with all profit donated to Comic Relief. Terms and conditions and information on free entry can be found at magic.co.uk.
British Airways has raised over £4 million for Comic Relief through its Flying Start programme, which helps vulnerable and disadvantaged children in the UK and some of the world’s poorest countries, since it launched in 2010.
This year marks the 25th anniversary of Red Nose Day, which has raised over £600m and helped to change lives both in the UK and Africa. To learn more about the partnership or to donate, please visit www.ba.com/flyingstart.