Dame Helen Mirren says “it’s ever so sad”. Singer Will Young invites people to look into his tear-filled, “weepy” eyes. And comedian Rob Brydon urges people to “give a loo [toilet] to the world”. Confused? Well, don’t be. It is all part of a new television advertisement for Oxfam Unwrapped, a fun campaign that aims to encourage people to buy presents with a positive impact this Christmas.