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British pop star Robbie Williams is organizing a soccer extravaganza to raise money for UNICEF.

Soccer Aid 2008, which will take place at Wembley Stadium on September 7, will see two teams of celebrities go head to head in a match of epic proportions. The game will pit an English “All Star” team – featuring Alan Shearer, Kyran Bracken, Ben Shephard, Gareth Gates, Jamie Theakston and Williams’ Soccer Aid co-founder Jonathan Wilkes – against a Rest Of The World side that includes Gordon Ramsay, Nicky Byrne, Alastair Campbell, Patrick Kielty, Brian Lara, Jesse Metcalfe, and Peter Schmeichel.

The match follows the first Soccer Aid game played in Old Trafford in 2006 that raised £2.6 million (US$5 million) for UNICEF, of which Williams is an Ambassador. Williams, who captained the England side in the first game, is unable to play this year due to a knee injury.

“Being able to help so many people through Soccer Aid was one of the true highlights of my life,” said the singer. “I’m gutted that this time round my knee isn’t up to it so unfortunately I’m out of the game. But I hope that everyone involved has the time of their life like I did, raises loads of money for Unicef and that the best side wins.”

The match will be televised on ITV in Britain, and will be hosted by Ant and Dec.

Tickets are available from

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