Williams once earned £1 million to sing for one hour to 300 guests at a birthday party, and donated all the money to charity.

He is a UNICEF Ambassador, and in 2000 made a fact-finding visit to flood-ravaged Mozambique for the organization. He organizes the annual Soccer Aid celebrity soccer tournament as a fundraiser for the charity.

Supports UNICEF’s Unite Against AIDS Campaign.

He established his own charity, Give It Sum, in 2000 to help young people in the area he grew up – Stoke-on-Trent. He regularly visits the projects the charity is involved with, and donates heavily to help them achieve their needs.

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