Today, with the support of Jeff Bridges, Share Our Strength's No Kid Hungry campaign announced a challenge to America’s leaders to connect 1 million more low-income children in this country to school breakfast over the next two years.

Currently, just over half of our nation’s kids who need a free or reduced-price breakfast are getting one.

Jeff Bridges joined the No Kid Hungry campaign in Arkansas to announce this exciting initiative, and to highlight the importance of school breakfast for the millions of American children who are struggling with hunger. The truth is, too many kids are starting the day too hungry to learn. Without breakfast, these children are more likely to struggle in school, miss class, and get sick more often.

So why aren’t kids getting breakfast if we know it makes an impact on their health and education? Breakfast programs are underused because of a variety of issues. Parents, kids and school officials cite reasons like the stigma of eating breakfast alone in the cafeteria signaling you are poor, transportation problems such as school buses arriving too late for kids to take advantage of breakfast programs, and misperceptions about the value of serving breakfast in innovative ways like providing it in the classroom.

In this morning’s announcement, No Kid Hungry is reaffirming its commitment to exploring these innovative strategies to help connect more kids with breakfast. Jeff and No Kid Hungry are asking the public to help as they challenge America’s leaders to stand up for kids and help close the breakfast gap in their communities. Together, we have the potential to connect 1 million more low-income kids to school breakfast.

Learn more here.

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