Ellen DeGeneres and the makers of One A Day multivitamins have teamed up to issue a call to action for women nationwide to take an active approach to help maintain their own breast health through the “One A Day Women’s Wake-Up Call” program.

During September and October, the “One A Day Women’s Wake-Up Call” program offers everyone the opportunity to go to the One A Day Web site at www.oneaday.com and register to have a free personalized phone call from Ellen DeGeneres sent to their friends and loved ones to advise them about the simple things they can do to help support their own breast health.

The goal of the program is to reach as many women as possible by the end of October. In addition, One A Day will make a donation to The Breast Cancer Research Foundation® to help fund innovative clinical research and also increase public awareness about the importance of doing simple things to support good breast health.

“This is such an important and exciting program for One A Day,” said Jay Kolpon, Vice President, Marketing, Bayer HealthCare. “We believe that sending or receiving a telephone or email message about this vital health issue will help empower women nationwide to take an active role in supporting their breast health. And, we couldn’t have better partners in this effort than Ellen DeGeneres and The Breast Cancer Research Foundation because they share our strong commitment to women’s health.”

Every three minutes a woman in the United States is diagnosed with breast cancer and according to the American Cancer Society, the chance of a woman having invasive breast cancer at some point during her life is about 1 in 8. This is why it is incredibly important for women to do what they can to maintain their breast health.

“On behalf of The Breast Cancer Research Foundation, I’m thrilled that One A Day is issuing the ‘One A Day Women’s Wake-Up Call’ because raising awareness of breast cancer, the most commonly diagnosed cancer among women in the United States other than skin cancer, is only half the battle. Women also need to take action, and this program can help them do that. Early detection can save lives.” said Myra Biblowit, President, The Breast Cancer Research Foundation.

In addition to signing up to send a Wake-Up Call, women should get an annual mammogram, conduct self-exams and take multivitamins formulated with twice the daily value of vitamin D. Emerging research suggests that 1000 IUs of vitamin D per day can help support breast health.

For more information about how to send a “One A Day Women’s Wake-Up Call” from Ellen, visit http://www.oneaday.com.

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