Fall signals harvest season across the US. This year it also marks the kick-off of a national campaign to help support the future of American farming.
Campbell Soup Company is partnering with the National FFA Organization and Grammy-nominee Jewel to help raise awareness of the importance of supporting the future of American agriculture – the nation’s largest employer. Through the “Help Grow Your Soup” campaign, Campbell will donate $250,000 to champion FFA efforts, which encourage America’s youth to participate in agriculture education programs where they learn about the production of food, fiber and natural resources.
Singer/songwriter Jewel, who grew up on a homestead in Alaska and now lives on a working ranch in Texas, says growing up on a farm helped her appreciate the important role farming plays in ensuring families have good, quality food on their tables.
“Most people don’t realize that the American farm is one of our most precious national resources,” said Jewel. “As a singer, I travel the world and experience new and exciting traditions. Yet to me, American farming continues to be one of the most valuable. As someone who has deep roots on the farm, I’m proud to support the future of agriculture across America.”
Beginning September 29, 2008, consumers can visit www.HelpGrowYourSoup.com and for each click on the red barn, Campbell will donate $1 (up to $250,000) to the National FFA Organization to support its educational and sustainability efforts, as well as preserve several barns across the country. The National FFA Alumni Association will spearhead the barn preservation effort, which also will provide a memorable educational opportunity for high school-age FFA members who will assist.
“FFA has been nurturing our country’s agricultural leaders for more than 80 years, making it possible for Americans to enjoy high-quality foods that are safe and affordable,” said National FFA President Zach Kinney. “It’s critical to prepare future generations for the competitive global marketplace, and it’s only with the support from friends like Campbell Soup Company that we will help ensure a strong future for American farming.”