For today’s leading ladies, glamour and compassion for animals go hand in hand — for proof, look at Eva Mendes, whose new makeup line, CIRCA, has just provided PETA with assurance that it does not conduct, commission, or pay for tests on animals anywhere in the world.
This move has landed CIRCA in PETA’s Beauty Without Bunnies guide to cruelty-free cosmetics, alongside Drew Barrymore's FLOWER, Jessica Alba's The Honest Company, Miranda Kerr's KORA Organics, and Alicia Silverstone's past lines for Juice Beauty and EcoTools. PETA has also sent Mendes a thank-you gift of delicious vegan chocolates.
“Eva Mendes’ commitment to cruelty-free cosmetics prevents animals from being used in deadly poisoning tests and reminds us all to make kind choices for animals when we shop, too,” says PETA Executive Vice President Tracy Reiman. “Eva shows us that she is as beautiful on the inside as she is on the outside.”
Every year, hundreds of thousands of animals around the world are force-fed chemicals or have substances dripped into their eyes or rubbed onto their raw, abraded skin in archaic, unreliable cosmetics tests, which are not required by law in the U.S. and have been banned in the European Union, Israel, and India.
As documented by PETA, whose motto reads, in part, that “animals are not ours to experiment on,” while some companies test their products on animals, more than 1,700 compassionate companies — including CIRCA as well as Urban Decay, Paul Mitchell Systems, and The Body Shop — use only modern non-animal methods to test their products and ingredients.