To spread the word about the lack of physical activity across the country and inspire Americans to get moving, the Alliance for a Healthier Generation (the Alliance) is launching #Commit2Ten, a social media campaign challenging the nation to add 10 more minutes of physical activity to its daily routine during the month of September.

Visitors to the campaign website,, will receive a personalized fitness profile, a 30-day activity calendar, resources and motivation to commit to 10 additional minutes of physical activity per day.

Almost 80% of adults in America do not get the recommended amount of exercise each week, while only 1 in 3 children is physically active each day. Through #Commit2Ten, the Alliance invites individuals, families, schools, afterschool programs, companies and communities to prove that a little more physical activity makes a big difference.

“Daily physical activity is an essential component of healthy living and we should be doing more of it – not less,” says Dr. Howell Wechsler CEO of the Alliance for a Healthier Generation. “We all can find 10 more minutes a day to prioritize our health and the health of the next generation.”

Regular physical activity not only helps control weight but improves energy, mood and sleep and increases one’s chances of living longer. A 165 pound adult can burn approximately 37 calories in 10 minutes doing moderate cardiovascular activity, such as a brisk walk. If that person joins #Commit2Ten and adds 10 minutes of activity each day for a year as part of a healthy lifestyle, he or she could burn the calories in almost 4 pounds.

After his heart surgery in 2004, President Clinton decided to do something to help children live healthier lives. So, in 2005 the Clinton Foundation and the American Heart Association partnered to address one of the most important issues facing the United States, childhood obesity, which can lead to grave health consequences. The result of that partnership, the Alliance for a Healthier Generation, is celebrating 10 years of creating healthier environments for more than 20 million children across the country.

As part of the Alliance’s 10-year anniversary celebration, more than 25 campaign partners are joining the Alliance in making a commitment to physical activity and inspiring a healthier generation of kids.

#Commit2Ten campaign partners include the founders of the Alliance for a Healthier Generation, the American Heart Association and the Clinton Foundation.

By Kids for Kids is the campaign website partner and Sworkit is the campaign content partner.

Media partners include Nickelodeon, Woman’s Day and WWE.

Celebrity voices include Bonnie Bernstein, Jillian Michaels, Joy Bauer, Lorena Garcia, Rachael Ray, Reed Alexander and Tara Stiles.

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