Operation Smile will host its annual Smile Gala on Friday, September 30th at the Beverly Wilshire Hotel in order to raise funds and awareness for children around the world suffering from cleft lip, cleft palate and other facial deformities.

Ifeng, a global leading new media company with an integrated platform consisting of internet media, website, mobile and video channels, is pleased to support Operation Smile as the title sponsor of the Los Angeles Smile Gala through their signature charity project, “Forever Happiness.”

The event will celebrate the more than 240,000 free surgical procedures that Operation Smile has provided as one of the worlds’ oldest and largest volunteer-based children’s charities. In addition, Whitney Cummings will receive the Wallis Annenberg Public Service Award to recognize her dedication and energy in improving the lives of others and setting an example of exceptional leadership. This past April, Cummings volunteered on an Operation Smile medical mission in Hanoi, Vietnam.

The evening will be hosted by long time smile ambassador, Brooke Burke-Charvet, and will also honor The Nerd Machine Co-founders, Zachary Levi and David Coleman, with the Corporate Humanitarian Award. Since the company’s inception in 2010, The Nerd Machine has been a strong supporter of Operation Smile through its annual event Nerd HQ, raising over $1 million in support.

Jordin Sparks and DJ Mix Master Mike of the Beastie Boys will provide Gala Entertainment, and Kevin Beggs, Mark Burnett, Roma Downey, Jennifer and Henry Salke, will co-chair.

Individual tickets for the Smile Gala will begin at $500 and table packages begin at $5,000. For ticket information, please call Grant Associates at (323) 904-4400. For more information, please visit www.operationsmile.org/lagala.

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