Serving as a reminder to get checked regularly, a percentage of the proceeds from the sale of the bra will be donated to the Linda McCartney Centre in the UK and the Breast Cancer Research Foundation in the US.
“Breast cancer is the second most common cancer in women all over the world and does not discriminate,” said Stella. “While most people are aware of this terrible disease, many also do not take the steps to regularly get checked to detect it at its early stages. This set I designed is meant to serve as a reminder to women to consider their health and visit their doctor regularly. It not only looks and fits great, but is also an important healthy reminder.”