By Tim Saunders on
EDUN LIVE – the socially-conscious fashion brand launched by Bono and his wife Ali Hewson in 2005 – are partners in a new product being launched in time for Christmas – i/denti/tees.
I/denti/tees are T-shirts that feature lyrics from some of modern music’s most recognizable songs, such as Joan Jett's I Love Rock & Roll, U2's I Still Haven’t Found What I’m Looking For, and Gloria Gaynor's I Will Survive.
EDUN LIVE works to improve the skills of the workers where their clothing is made, including India, Tunisia, Kenya and Madagascar, and aims to foster trade in Africa by ensuring all of its products are 100% African, from “grower to sewer”. Because the products are completely made in Africa, the benefit of each goes back to the people working on the product in sub-Saharan Africa.
The tees are packaged in classic album vinyl sleeves and come with a 10 song digital download iTunes card – each purchase of an i/denti/tees music tee will be eligible for 10 free iTunes tracks of your choice. Retail price is $35, and the tees will be available at www.identitee.com and select Hard Rock locations.
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