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NBA great Shaquille O'Neal was in Phoenix, Arizona, this week to record a PSA – directed by Casper Van Dien – for Childhelp USA.

The Phoenix Suns center is the latest in a long line of celebrity supporters and ambassadors for the charity – dedicated to helping victims of child abuse and neglect – including Leeza Gibbons, Glenn Frey of the Eagles, Jane Seymour, Catherine Oxenberg, and John Stamos.

“Everyone said you just have to have Shaq,” charity founder Sara O’Meara told ABC15. “And so we said we’ll get him. These economic times are so bad and people who made pledges in the past and honored them are no longer able to honor them, so when people step up to the plate, like Shaq, it makes a great detail of different to a charity.”

In the PSA, O’Neil warns children to stay away from drugs and urges people to donate to the organization.

“Be strong, stand tall,” he said.

The PSA will be available on the Childhelp USA website soon.

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