Marking the 10th annual Kiehl’s LifeRide for amfAR, Kiehl’s brought past motorcyclist participants, celebrity supporters, and the public together to celebrate a decade of support and over $2 million raised for HIV/AIDS research.
The VIP celebratory event took place in the private Cabana space at Westfield Century City, and featured a musical performance by amfAR ambassador and singer Serayah, as well as an appearance by LifeRider and actor Scott Patterson. Gilles Marini also attended.
Guests enjoyed summer-inspired catering from Wolfgang Puck and cooled down with Kiehl’s Cactus Flower & Tibetan Ginseng Hydrating Mist at the Kiehl’s Hydrate & Protect Station, and lightweight SPF lotion with Kiehl’s Super Fluid Daily UV Defense.
Guests also visited the VR Simulation Area to experience the thrill of riding a motorcycle! And they customized their own Kiehl’s x amfAR bandana and sat down for complimentary temporary tattoo designs during the event. Guests walked away with Kiehl’s gift bags filled with skincare swag.
In addition to hosting the LifeRide 10th Celebration VIP event, Kiehl’s took over The Terrace, a public space at Westfield Century City, encouraging the LA public to take part in the Instagram hand-heart campaign and learn more about amfAR x Kiehl’s longstanding partnership.
Kiehl’s LifeRide for amfAR has raised more than $2 million via motorcycle rides and event donations since 2010