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TV cook Rachael Ray is lending her support to The Great American Bake Sale, an initiative of charity Share Our Strength which works to end childhood hunger.

Speaking on ABC’s “This Week” last week, Ray said, “Imagine what it’s really like to go hungry. And then imagine what that must be like for a small child, how that must make them feel, completely lesser-than in every way; they’re not good enough to get food?”

The campaign mobilizes young and old alike to help end childhood hunger in America by having a bake sale in their community. Proceeds from every bake sale are donated to Share Our Strength and in turn granted to hunger relief organizations that work to end childhood hunger. Since 2003, over $3 million has been raised and over 1 million people have participated — baking, selling or buying goods.

This year’s Great American Bake Sale runs from May 19 to August 31.

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