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Malaria No More has revealed that it will be the sole benefactor of the current season of “I’m A Celebrity… Get Me Out Of Here” screening on the UK’s ITV.

The show features a group of celebrities as they try to survive living in the Australian jungle, and the new season includes famous faces such as former model and singer Samantha Fox and Dynasty star George Hamilton. Ex-EastEnder Lucy Benjamin and snooker ace Jimmy White are also taking part in the show.

Malaria No More will benefit from every phone vote made by members of the public as they choose their favorite celebrities on the show. And it is an initiative that is backed by the show’s contestants.

“I’ve travelled a lot and seen malaria first hand, like when I was in Kenya,” said Sam Fox. “I’ve had friends who suffered really badly from malaria and it’s so important that Brits educate themselves before they go away on holiday. I always make sure I take my malaria pills and use a spray, but not everyone does. I hope and pray we can save lives by supporting Malaria No More UK.”

15p from every 50p phone vote on the show will go towards buying mosquito nets. It costs £5 to deliver a net to an African family and each net can last for up to five years.

“It’s tremendous news that ITV’s ’I’m a Celebrity…’ is joining the fight against malaria,” said Richard Curtis, co-founder of Comic Relief. “It’s a huge issue – 800, 000 people still dying every year because of the bite of a mosquito – but it’s an issue where every individual can really believe in the difference they are making – it costs just £5 to buy a net that can protect a whole family. The battle against malaria can be won, and the more money and publicity the cause gets, the sooner it will be won.”

“The series has always raised money for good causes but never for a single charity,” added Peter Fincham, ITV director of television. “This is a unique collaboration, and I hope that the funds raised will help Malaria No More UK towards their goal, which is to end malaria deaths by 2015.”

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