will.i.am, The Black Eyed Peas, Dipdive.com and BlackBerry hosted the biggest pre-party leading up to music’s most anticipated night at the Hollywood Palladium in Los Angeles on Thursday, January 28.

The evening, which raised funds and awareness for the i.am scholarship Fund, featured a high-energy concert and presented the first annual Data Awards, honoring the most recognized DJs and Producers in dance music of 2009. The amazing line-up of performers throughout the night included will.i.am, The Black Eyed Peas, Kelly Rowland, Diplo, David Guetta, Kelis, DJ Poet and DJ Ammo.

Black Eyed Peas at 1st annual Data Awards
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The Black Eyed Peas (will.i.am, Fergie, apl.de.ap and Taboo) rocked the house with such hits as “Boom Boom Pow” and “Imma Be.” will.i.am called David Guetta to the stage to join the group to perform “I Gotta Feeling” and recognized that without Guetta’s talent and collaboration, the beloved track would never have been possible.

The event benefited the i.am scholarship, which will.i.am launched to much excitement last year on the Oprah Show. The fund provided four-year college scholarships to a group of students who were in significant need of financial assistance. This year, the i.am scholarship will be awarded to students applying to programs in Computer Technology, Film and Television, Journalism and New Media. 100% of the donor’s proceeds from this event went to the i.am scholarship.

P. Diddy at the 1st annual Data Awards
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The stars danced the night away in the exclusive Bacardi VIP Lounge.

Guests included P. Diddy, John Legend, Mena Suvari, Kristin Cavallari, Alicia Witt, Monique Coleman, Pussycat Dolls, Mayor Antonio Villaraigosa and more.

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