A selection of A-list stars have joined Oxfam and Selfridges to create, set-up, stock and staff Britain’s biggest charity pop-up shop.
From Friday 14 May to Thursday 20 May Selfridges’ Ultralounge, the London store’s permanent arts and exhibition space, will be transformed into The Oxfam Curiosity Shop – staffed by celebrities from Annie Lennox to Zoe Ball with all proceeds going to Oxfam.
Curated by an elite team, including Whistles CEO Jane Shepherdson, The Oxfam Curiosity Shop will be stocked with over six thousand of handpicked vintage and high-end items. This fabulous product line-up will include clothing, accessories, music, books, homewares and art, all donated to Oxfam shops and boutiques across the country.
Shoppers will be able to browse fantastic one-offs; from a special collection of Livia Firth’s red carpet dresses, to items from icons including Alexa Chung, Annie Lennox, Helen Mirren, Natalie Imbruglia and Corinne Bailey Rae and designer donations from Vivienne Westwood, Stella McCartney, Roger Vivier and more.
Annie Lennox will launch the shop with an exclusive evening event and a live performance to a select 250 paying guests. As the week progresses, VIP names will be hosting the shop, helping to sell their items and offer visitors a once-in-a-lifetime shopping experience.
Located on the lower ground floor of the London store, The Oxfam Curiosity Shop at Selfridges will have the feel of an upmarket flea market but will offer the most affordable prices, with all proceeds going directly to women’s projects supported by Oxfam.
Funds raised by the shop will be supporting Oxfam’s women’s projects across the world including Bangladesh, India, Sri Lanka, Democratic Republic of Congo, West Africa and South Africa. These projects protect, support and empower vulnerable women: campaigning against violence, empowering them to fight HIV and AIDS and offering the poorest girls the chance of education.