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Robbie Williams was in Haiti with UNICEF this week to meet children affected by January’s devastating earthquake.

“I met children who were injured, who had been separated from their parents and were living in temporary shelters or on the streets in Haiti – this earthquake hit children the hardest, the children there are so vulnerable, they’re living day to day without the basic things they need and at risk of violence and abuse,” said the singer, who is an ambassador for UNICEF. “I don’t know about you, but I think this is wrong and we need to put it right for those children.”

Williams has also just been named as an ambassador for children’s charity Caudwell Children, and is currently organizing his latest Soccer Aid celebrity charity football match. Robbie launched Soccer Aid in 2006, and the match takes the form of “England vs. The Rest Of The World”. Soccer Aid aims to raise money for UNICEF’s crucial work helping to put it right for the world’s most vulnerable children. Throughout the match program, viewers will see short films from UNICEF Ambassadors about how money raised will benefit children around the world. Robbie took the time in Haiti to film a segment for the match, which will take place at Old Trafford in Manchester on June 6 and feature appearances by Gordon Ramsay, Alan Shearer and many others.

Williams has also launched a brilliant new way of getting donations for Soccer Aid – he’s asking people to gather sponsors for a “Keepy-Uppy challenge.” He explains that keepy-uppys is juggling a football with parts of your body without letting it hit the ground.

“Everyone knows I’m a massive football fan, and now I’m asking everyone to join me and ‘Keep it Up for Soccer Aid’,” he said. “It’s really simple: do as many sponsored keepy-uppys as you can and raise bucket loads of money to help make a real difference to the lives of kids all over the world, including the fantastic young people that I met in Haiti.”

Find out more at the Soccer Aid website.

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