, an online auction platform tailor-made for charities and non-profits, today announced its new online endeavor with Robert L. Johnson, founder & chairman of The RLJ Companies and founder of Black Entertainment Television (BET)., an online auction site for celebrity and corporate charitable giving, launched last week with auctions from celebrities including Tom Hanks, Morgan Freeman and Holly Robinson-Peete.

Leveraging the Charity Bids platform, offers a multi-faceted auction site featuring items from celebrities, athletes, artists, and corporations to support a range of worthy causes. Built by a team of longtime volunteer fundraisers, Charity Bids is a secure, user-friendly, customizable solution to run fully branded auctions online. The platform makes it simple for consumers to find, bid, and buy one-of-a-kind and unique auction items. Auctions can also be displayed on multiple web properties simultaneously, allowing charities, corporations, and their affiliates to promote the same auction across multiple sites in a seamless and branded way. This creates infinite opportunities for fundraising, and maximizes exposure via the web.

“What started as a single idea – donating my memorabilia for charity – has turned into a major initiative with global reach, thanks to the relationship with Charity Bids,” said Robert L. Johnson, founder and chairman of The RLJ Companies. “Their technology, creativity, and insight is unmatched, and has enabled us to build a robust platform that makes it virtually effortless for celebrities and corporations to give back to worthwhile causes and communities in need.”

“We’re so honored to partner with Bob Johnson on this endeavor,” said Israel Schachter, co-founder and CEO of “Together, through Club Charity’s turnkey auction services, we hope to empower celebrities and corporations to raise funds and create awareness for the charitable causes that are an important part of their social responsibility. Who better to partner with than one of the world’s top corporate visionaries and philanthropic leaders?”

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