Very soon you will have the chance to meet Justin Bieber and help cure Duchenne, the most common muscle disease in children.
One in every 3,500 boys born worldwide will be afflicted with Duchenne. It progressively robs these boys of their ability to move and cuts their lives short, just before these young men make their mark on the world.
Two people will win a trip to Australia for his concert and a meet and greet with the popular singer in a new celebrity charity auction to be launched very soon. The auction will benefit Cure Duchenne, a charity established in 2003 to ensure Duchenne researchers receive the funding they need. Visit eBay to learn more about the auction and to sign up for auction updates. Commercials will air on Clear Channel and XM/Sirius radio leading up to the auction.
The auction starts on April 24 and runs until May 1.
As Justin begins his worldwide tour, thousands of teenage boys his age are confined to a wheelchair and are facing painful surgeries and ventilation systems in order to survive.
Cure Duchenne is so grateful that the executives of General Motors and Cadillac are supporting this widely unknown disease. Cure Duchenne acknowledges those who made this promotion possible: Joel Ewanick, CMO global marketing at GM, Mike Rosen, president of Activation at Starcom, and Mindy Cameron, facilitator of the GM/Cure Duchenne partnership and mother of Christopher, age 9, who suffers from Duchenne.
Duchenne research is moving fast. New drugs are moving through the pipeline and progressing to human clinical trials. Six of the research projects which Cure Duchenne has supported are in human clinical trials. Now is the time to increase Duchenne awareness so that Cure Duchenne can raise the funds necessary to expedite these drugs into real treatments.
To learn more about Duchenne, please visit www.CureDuchenne.org.