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Alec Baldwin has been named as an ambassador for the SAG Foundation.

Founded in 1985, the Screen Actors Guild Foundation is an educational, humanitarian and philanthropic non-profit organization that aims “to enhance the lives of actors by investing in programs which help them in their professional endeavors and the communities in which they live.”

“It is personally important to me that SAG members support the SAG Foundation,” said Baldwin. “Through my involvement, I hope to bring greater recognition to its philanthropic and educational efforts.”

His new PSA for the foundation will premiere at the Screen Actors Guild Awards on Sunday, January 29.

“The SAG Foundation is extremely fortunate to have Alec Baldwin on board as our first SAG Ambassador,” said SAG Foundation president JoBeth Williams. “His talent, intelligence, and compassion will greatly benefit the countless working actors we serve on a daily basis. By accepting this position, Alec is already speaking on behalf of his fellow actor, and his involvement will do much to strengthen and protect the artistic community.”

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