By Jennifer Butler on
There was a lot of action backstage at the 46664 Concert Honouring Nelson Mandela at 90 last Friday night. In addition to performing and giving interviews, celebrities were asked to sign a new Mercedes-Benz C350. Mercedes-Benz, a lead sponsor of the Mandela concert, then presented the vehicle to 46664, which will put it on the auction block.
Celebrities whose autographs now decorate the car include Amy Winehouse, Leona Lewis, Queen and Paul Rodgers, Annie Lennox, Simple Minds, Peter Gabriel, the Sugababes, Razorlight, Jamelia, Zuccero, Geri Halliwell, Eddy Grant, the Soweto Gospel Choir, Quincy Jones, and Lewis Hamilton.
Earlier in the day, tennis legend and Mercedes-Benz brand ambassador Boris Becker – who is also a representative of the Laureus Sport for Good Foundation – took the vehicle to visit socially disadvantaged children in London. The children decorated the sedan with multi-colored handprints; they were also invited to attend the concert later that evening.
“It is a great honor for us to be able to support a public figure like Nelson Mandela who has influenced entire generations and has inspired people," said Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. “In recognition of Mandela as a symbolic figure for the next generation, and in appreciation of his efforts to combat HIV/AIDS, children have decorated a new Mercedes-Benz C 350 with their handprints.”
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