Sami Yusuf is a British singer-songwriter, composer, producer and an accomplished musician.
For him, his position as an artist is a sacred trust, a trust best honored in serving humanity. His genuine benevolence is reflected through his unwavering commitment as United Nations Celebrity Partner to reach out to those in need throughout the world. He has recently launched a campaign in partnership with United Nations World Food Programme to help end hunger in the Horn of Africa that has been hit by its worst drought in the last 60 years. He has been relentless in assuming his responsibilities as the first global ambassador of Silatech – a Qatar-based initiative promoting entrepreneurial skills and open access to capital and markets for large-scale job creation in the MENA region. His Live8 concert in Wembley Arena raised millions of pounds for the victims of the conflict-laden region of Darfur – an effort recognised and praised by the British government. Sami also took the initiative to work in close tandem with the UN sponsored charity, Save the Children, to help uplift morale of the victims of 2010 Pakistan floods by sending a message of hope and undying support through his charity single, Hear Your Call. The single became the mouthpiece of awareness campaigns led by the United Nations Office for the Coordination of Humanitarian Affairs, BBC and the CNN.
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