Active Conservation Awareness Program

The only communications campaign in existence proven to effectively address the demand for illegal wildlife products.

Since 1996, ACAP has been working with governments, celebrities, media and other partners to reduce consumer demand for threatened wildlife products globally.

In addition to reaching up to 1 billion people per week with celebrity-driven consumer messaging, ACAP works behind the scenes in schools and colleges, with politicians and local communities to create a new generation of wildlife conservationists.


Celebrity supporters 5

ACAP has received support from the following celebrities listed on this site: