In partnership with America's Second Harvest, the campaign provides a free laundry service for victims of natural disasters.

Created during the wake of Hurricane Katrina, the initiative’s CleanStart truck visited hard hit areas, including New Orleans and Camp Hope, and cleaned over 20,000 loads of wash for New Orleans families.

How you can help

T-shirts supporting the campaign are available for sale.


Celebrity supporters 1

Tide Loads of Hope has received support from the following celebrities listed on this site: